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OUR FAVOURITES

Who are the best Branding Agencies?

So you are looking for the best branding agencies, I know.

This article will break down some of my favourite agencies and highlight their strengths so you can be more informed when making a decision.

To be honest and open, I am writing this article for you to consider ikon when choosing an agency and the reasons why we might be the most suited for you.

Is ikon the best branding agency?

Best is subjective and it really depends what you are looking for. So no, we are not the best but who is the best depends on the person looking.

What I will say is we are aiming to be one of the best for brands looking to communicate to affluent audiences who want a more personal service.

Here is our pitch on why ikon should be a consideration.

A team built to your project

One of the biggest strengths is having a distributed team of experienced creatives that are brought in because they are the most suited to you and not just because they are on agency payroll and they have to be used regardless of them being the most suited.

Personal Service

I know from data and speaking to founders, one of the biggest annoyances is being pitched to by a senior team only for juniors to be brought in to do the work. It’s why we prefer a senior team to work closely with you.

A collaborative and iterative process

From previous experience, I have worked in plenty of agencies and created routes for the sake of a client needing to see three complete options to pick from. That means two thirds of the work goes in the bin. If the brief is well written, the research is done and you test visual preferences early, it gives clearer focus and you end up with more refinement of the idea with the most potential giving you the best outcome.

Proven example of positioning

Would you want to use a branding agencies that can’t position themselves? Surprisingly, a lot can’t do this well. We put ikon through our own process to ensure we are differentiated both visually and both verbally and that has attracted the likes of Cartier and many more in the luxury space from a Google search.

We are boutique for a reason and we embody all the values our target market value.

Enough about ikon, who else is there?

Made Thought

If I had to choose one, it would have to be Made Thought on the quality of their work, their client list and their ethos. If ikon became even half as good, I would be a very proud man.

They were recently responsible for a repositioning and new strategy of the iconic Hunter brand.

best branding agencies hunter rebrand
©Made Thought

Two Times Elliott

Up there with one of my favourite agencies. They are always creating work with simplicity and elegance and that aligns closely to what is core to ikon. Their strength is creating beautifully simple work that feels effortless.

best branding agency akt identity
©Two Times Elliott

Ragged Edge

Ragged Edge are a branding agency if you want a more playful identity, they have a strong focus on copy and typography and execute a lot of well thought through branding projects. I have personally spoke to the founder, Max and they are sector agnostic, looking to align more on attitude rather than sector

best branding agencies alcohol branding
©Ragged Edge

So there you have it, our round up of some of the best branding agencies around.

This list is not made from any rankings tables or effectiveness results, we are judging purely in a creative sense. I hope you found it useful and if you are in the luxury space, it would be great if you could consider ikon.

This article is written by Alex Colley, Creative Director of ikon | We are a boutique branding & creative agency – but not in the traditional sense. We hand-pick a team from our experienced creatives to suit each project, delivering a personal and bespoke service. Alex is always the lead contact every step of the way and our clients include the likes of Cartier, Westfield, Porsche, & F1.
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