We come very close. We define ourselves as a boutique branding agency but we do work on projects to deliver creative and we have done so for some of the biggest brands in the world. Westfield, Porsche and Formula 1 to name a few.
So we are creative yes and we do provide creative work. We have also built brands from the start so we adopt a more of a strategic approach even when working on briefs that don't require a whole new identity.
The same reason global brands trust us, we are small and agile so we can work efficiently and be more personable so your priorities are sorted quickly. With technologies and new ways of working, we can work globally so it doesn’t matter where you are in the world. We already have clients across Europe and USA.
We didn’t get into design to over inflate our ego by paying for awards, we pride ourselves on working hard for our clients to deliver results and we keep going until you are more than satisfied.
There is no set amount of amends before we charge you for every second over. We want to work with businesses with a level of respect for each other in a collaborative way. It’s the reason we still have clients from our inception over 10 years ago.
The Drum reported on how big agencies are suffering as clients are getting wiser.
From the article, Dave Reed states "Big brands are increasingly waking up to the fact that they don’t need an agency that can match their size but one that can match and exceed their ambitions."
This is exactly what we have found at ikon. Quality of work is never dictated by size but with a boutique agency you get a more personal touch and the advantage of speed. Again the article reads "Speed of response tends to be one of the biggest bugbears of brands."
The bigger the agency, the slower the response and the slower they can change the shape of their business and adapt to market needs. It's one of the key reasons we have retained Westfield as a client for over 4 years now. Speed and reliability.