Getting your branding and creative right are some of the most important things your company will do. It’s very easy for your competition to copy your product or service but it’s almost impossible to replicate a brand. And that can be the fine margin between success and failure.
Whether you are a startup or an established business, it’s the first thing your potential customers see. It has to make an impact and differentiate you from your competition, all in a matter of seconds. Get it wrong and you have lost your audience but get it right and you create a loyal following that could be customers for life.
Regardless if your communications are in print or digital, they must all show your true identity and be consistent. In an age where we are bombarded with messages, our attention spans are getting shorter. Don’t make it easy for people to lose interest. Sounds daunting but it’s what we love to help you with and we believe applying a strategic approach to all our creative projects is vital.
Well it’s not entirely but there has been a fundamental shift in the traditional agency model highlighted by Dave Reed in the Drum.
We have heard so many times of companies being fed up of agency costs and a slow responses in getting things done. We provide an alternative as a Boutique Branding Agency that delivers creative work with quicker response times but without the huge overheads. Your money goes on you and your project. Best of all, you have our close attention, we are selective of our clients so you are not treated like another cog in a vast wheel.
Our personal and bespoke service means we are more efficient than traditional agencies and we can bring in the best talent for your particular creative and branding needs. We have a core team and an extended network, so we don’t just use the same team for every project. It’s not a one size fits all approach.
We are flexible and can respond quickly to whatever changes happen. Our Creative Director, Alex Colley, will work with you at every step of the project. If you want to speak with him about a project directly, you can reach him on 07796146177 or firstname.lastname@example.org.
We love working collaboratively and we must emphasise, great work doesn't happen without you. It’s your business, your customers, your identity, so we work closely with your team to understand all of this as much as we can. This means there is thinking behind our creative decisions, not just some random ideas we think you might like.
Beautiful visuals or poor copy will only get you so far before your customer becomes bored. We make sure you are involved every step of the way so you are very much part of the creative process. This mentality of attention to detail is why we still have regular clients from when we started over 10 years ago.
As mentioned earlier, it’s critical that any creative we do has strategic approach applied first. Understanding you, your business and your customer helps us express your real identity and the factors that make you stand out from the competition. This foundation will lie at the core of all our design work so any asset we create is an extension of what you value as a business.
We put a heavy emphasis on craft, working with some of the most talented creatives around. We pick the best people specifically for your project. There are no set amount of amends as setting the right brief and continual communication ensures we are aligned all the way through. We want to make a difference to your business, we are here to help you grow.
If you want to read some more on how we see the boutique agency model can help you, we recently wrote an article on it. We look at the options available when choosing an agency and why it's effective to think small.