Brief
To help Rejuvi define their new business in the leadership space. Our branding agency that work with startups was tasked with creating the brand identity with supporting brand guidelines, developing the tone of voice and messaging for the website and designing a back-end user interface for their leadership assessments.
Solution
The brand identity was centred around the three core Rejuvi differentiators to quickly communicate where they add value as a consultancy. The website was a simple one-page site but we ensured every piece of information on the page made an impact in explaining the Rejuvi story.
One insight Rejuvi mentioned was the way people become great leaders is very multi-faceted and we wanted to reflect this in the graphic language we developed. We wanted to create designs that were layered which stemmed from a few graphic elements.
Underscores from how we represented the Rejuvi differentiators was developed into the logo which represents the scoring system which is at the heart of the Rejuvi offer. It also references the idea of building blocks that business are built on. The logo is then utilised as a graphic device to use over backgrounds along with a dotted pattern to depict the team that supports great leaders.
If you are interested in getting high-quality design materials and a brand that speaks to the heart of your customers, get in touch with ikon. ikon has an expertise in luxury and a proven track record of high-calibre, world-renown clients like Cartier, Porsche, Westfield, Formula1, etc. See for yourself why ikon ranks among the best start-up branding agencies.
0207 971 1455
Kemp House, 152 - 160 City Road, London EC1V 2NX