ikon boutique branding agency logo

STRATEGIC IN APPROACH

Looking for a Brand Identity Agency?

Of course you are, that’s why you landed here. We typically define ourselves as a boutique branding agency but at the heart of that is crafting brand identities. Whether you are a startup looking to create your identity or an established business looking to rebrand, we understand the strategy and know how to create an identity that resonates with your target audience.

On a mission

Our mission is 'to inspire and encourage people to embrace the power of design and create their own future'. We went into business to produce great work and gain from all the benefits of leading a successful business. So whether you are looking to be known all over the world or looking to give one last big push to sell your business and retire, we align a strategy for building your new identity to the goals you set personally and professionally. You should be enjoying the benefits too.

Be more than just a logo

When building a brand, it doesn’t just stop at your identity. We offer strategy as we have seen too many businesses think if they have a strong visual identity they will make it. This couldn’t be further from the truth. We are realists and understand design is not the only answer to business success but on the flipside, a compelling strategy and beautiful identity will only aid your success if you have a gap in the market to penetrate.

A responsible agency

We have seen many others produce stunning design work and win awards just to massage egos. If it doesn’t help lead to generating new business, you may as well go out and spend your money on a nice piece of art.

It’s why it is more a duty we provide brand strategy to ensure we truly understand your intent before we can propose the right solution. You may think you need a 20 page website because that’s what others are doing, but what if you only needed a one page site and a beautifully produced brochure to hand to clients directly which has a much more impact to your bottom line? We are here to help and advise not to blindly do work for the sake of it.