We define where a brand sits and why it belongs there. We translate that position into a visual identity built for longevity. And we ensure that identity carries consistently across every touchpoint that matters.
ikon was founded in 2011 after years inside leading London agencies.
The pattern was consistent — Too many voices, too much process, and decisions made by people too far from the thinking. Work suffered for it and ikon was built as the alternative. Senior-led from the first conversation, with no layers between the client and the judgement they're paying for.
We work with premium and luxury brands at moments of growth, repositioning, or change. Founders and senior leaders who understand that perception drives value.
Work has included property, fashion, automotive, hospitality, design, wine, healthcare, art, events, finance, and professional services.
Cartier / Mandarin Oriental / Porsche / Formula 1 / Westfield / Berkeley Homes / DS Techeetah / Rogers Stirk Harbour & Partners / Chapman Taylor / Buro Happold / Media 10 / Clerkenwell Design Week / Edelweiss