ikon boutique branding agency logo


A boutique branding & creative agency

based in London, working globally. Strategic in approach. Exquisite in craft.
ikon luxury branding agency in london

An agency tailored to you

Bespoke, creative, expert teams are the future. It’s why ikon is different, we have a team which expands to suit every project.

Personal Service

One contact, one talented team - It makes it simple for you. Our Creative Director, Alex Colley leading you every step of the way. An experienced creative on hand for advice and guidance throughout.

Business is all about relationships, it’s why we choose to remain small. It's our personal approach that has built a great reputation with some of the most renowned brands. You are not just another name on the client list.

Bespoke Team

Every client and every project is different. It's why we have a core team that expands to suit your needs. Selected because they are among the best in their specialism – not simply because it suits an agency work roster.

Our current clients work with us for speed and agility. Being a boutique agency means our turnaround can be quicker than bigger London agencies. No multiple lines of communiction, no bureaucracy.

Focus on Quality

Remaining small and agile means lower overheads. For you this means more time spent on the creative work. It also means we work with some of the best creatives, strategists and thinkers.

A common complaint we hear is being pitched to by a senior team only to discover you are passed off to the juniors for delivery. We put the focus on quality and creativity so this doesn't happen.


So many businesses are failing to effectively communicate what they do meaning customers are looking elsewhere. We exist to change that –

clarifying your message

with simplicity and elegance.

How we help you differentiate

brand design agency london

New Identity

startup branding agency london


creative design agency london



We make you stand out, create consistency & get noticed.

Brand Strategy

WIthout a clear brand strategy, you can spend a lot of money on marketing without any focus. We help you define what you are about, what you stand for and more importantly, who you are for.

From key stakeholder interviews to talking to your existing clients, we help you understand why you are different and how to articulate that to the market. This guides everything for you internally and externally.

Brand Identity

As a branding & creative agency, our main strength is creating and re-imagining brand identities. We distill your thoughts and vision into imagery and words and that means being strategic.

Sometimes the only way to get to the core of what you do is to create a whole new brand strategy. Other times it’s turning your vision into a thing of beauty. But always with a strategic approach.


In this digital age, a beautifully executed piece of print can have such a tangible and emotional impact. It’s an opportunity to be creative with papers and finishes and that's why print makes such an impact.

From the design to being printed, a lot can go wrong. We understand the intricacies of producing stunning books, brochures and other printed material. The Queen has even received our work.

Websites & Digital

Anyone can design you a website, you are spoilt for choice. Where we are different is that we pay very close attention to the verbal as well as the visual. We see it so often, an over-reliance on beautiful imagery.

Visuals alone, are not enough. We help you express how you are different as well as showing how exceptional you are. This is essential across your digital presence and will make you rise above the noise.


It's not every day you need to rebrand so we also work with clients on campaign-led creative. From concepts through to execution, whether it's a full scale print and digital campaign or an internal campaign initiative.

We understand how to design for multiple formats. After years of experience, we know how to adapt creative so it works on a banner, all the way through to a brochure or a billboard.

Built on reputation

cartier logo
westfield logo design
porsche logo
f1 logo

“I would highly recommend ikon to anyone looking for talent, creativity, drive, attention to detail and with a focus on result.”

Myf Ryan | Former CMO, Westfield UK & Europe


Startup or established. Near or far. We partner with the bold and the brave, those who push boundaries.

Luxury branding work

Our thoughts

Words create meaning so it's important you understand how we think as well as how we help you cut through the clutter. Here are a selection of some of our finest articles you may find interesting:

How luxury brands can stand out

We discuss how luxury branding is entering a challenging phase and what people now perceive as luxury is changing. We show how it can go horribly wrong and how luxury should be understated & elegant.

The one thing that is clear, you need to truly understand your audience and your values. If you can mesh the two, you speak to your customers on a more emotional level. Read the article to see what is takes to stand out.

The best architect & interior branding

It's becoming increasing harder to stand out, especially as architects and interior designers where everyone has beautiful imagery. This article is created to inspire you with visuals and give practical advice.

We talk about what to leverage with your branding so your marketing is just as beautiful as the work. The most important, differentiate typographically. For the other tips, see for yourself and read the article.

The power of luxury collaborations

We discuss Stella McCartney's collaboration with Adidas and how it's a clever move to open up new audiences. Heritage only gets you so far so it's important to stay relevant while remaining true to your values.

The main value is being eco-conscious so Stella is reaching a younger generation who are empowered by the likes of Greta Thunberg to change their lifestyle and shopping habits to save the planet - Read the full article.

What we stand for

ikon originated from the phrase ‘design knows no boundary’. Pushing boundaries is not only an approach to how we work with you but an inherent belief we adopt in our daily lives. This is the ikon way.

Our Mission

To inspire and encourage people to embrace the power of design and create their own future. Why? Because design is a powerful tool for change. Everything needs to be designed and we don’t evolve without it.

On a human level we want to inspire everyone around us. Our clients, our team and anyone who comes into contact with us. We want you to create your own future and we want to help you along the way.

Core Values

To think like entrepreneurs, not employees – with passion, a spirit of adventure, and a willingness to embrace the unconventional. We are passionate about design, culture and branding.

A spirit of adventure flows from a natural curiosity for the world, just as inspiration comes from experiencing life and with a willingness to explore. Often an unconventional approach is what is needed to stand out.

Design Ethos

Our strapline is our ethos, Design Knows No Boundary. ikon is constructed from each word of the phrase but sums up what we believe as a business and personally. Always push the boundaries of what is possible.

This ties in to how we talk. We want to educate and inspire, not dictate or bore. We apply this to any business we partner, to create an engaging brand that has a positive impact in this world.

Still reading? You must be interested.