ikon boutique branding agency logo


Best Branding Agencies for Startups: Crafting a luxury startup image

Embarking on the journey of creating a luxury startup can be both exciting and daunting. With countless decisions, one of the most crucial is selecting the perfect branding company or agency to guide you through the process. In a market filled with choices, it's easy to feel overwhelmed and apprehensive about making the wrong decision, especially when positioning your brand strategically and effectively.

Understanding that startups need more guidance and education on the value of branding, we've carefully curated a list of the top 10 best startup branding agencies that excel in crafting identities and marketing strategies for luxury brands. These agencies truly understand the luxury market and are dedicated to helping you make informed decisions that will set your brand apart from the competition.

In this article, we will explore the world of luxury branding for startups, focusing on the importance of brand strategy and brand identity design for funded and budget-conscious ventures. We aim to arm you with the knowledge and confidence to choose the right branding partner, ensuring your luxury startup's success in what is typically a very competitive market.

Discover the top agencies to help you create an unforgettable luxury startup branding experience.

alex CTA

Why is working with a startup branding agency important?

Branding and digital marketing agencies play essential roles in promoting businesses but differ in focus and services. A branding agency concentrates on creating and managing a company's brand identity, taking a long-term, strategic approach to crafting a compelling brand story. They provide brand strategy, naming, logo design, and visual identity creation services.

On the other hand, a digital marketing agency focuses on promoting products or services through online channels to increase visibility and drive sales. They adopt a more tactical, short-term approach, offering services like SEO, PPC advertising, social media marketing, and content marketing. For marketing success, businesses often collaborate with both types of agencies to ensure brand consistency and to effectively engage the right audience.

Branding is essential for startups, as it lays the foundation for their identity before they generates awareness around their unique offerings. An eye-catching brand will create a positive impression among your target audience and will help differentiate you from competitors by showcasing your unique value proposition. This, in turn, helps encourage loyalty and trust with your customers.

Branding enhances credibility, contributing to the long-term success of your startup. As a newcomer in the market, a professionally designed brand enhances your startup's credibility not only to investors to raise funds but also to potential customers.

Collaborating with a startup branding and marketing agency will equip your business with the necessary assets to develop a brand that nurtures loyalty, trust, and how you are different from your competitors.

Top 10 best branding companies for startups in London and the rest of the world

Below, we've compiled a list of award-winning, best branding agencies that create standout brand identities for startups. These agencies have a proven track record of success and a deep understanding of developing brand strategies and identities for startups. By examining their backgrounds, industry expertise, and creative approaches to brand, startup founders can confidently decide which agency best fits their unique startup needs.

1. ikon
2. Pentagram
3. Underdog
4. Elmwood
5. How & How
6. Ragged Edge
7. Someone
8. Onwards
9. Pearlfisher
10. Wolff Olins

We'll start with the one we know best - our own.

1. ikon - The Best Luxury Startup Branding Agency

At ikon, we understand that, as a startup, making a lasting first impression is crucial, and that's where our expertise comes into play. We've worked with industry-leading brands such as Cartier, Porsche, Westfield, and Formula 1, bringing our wealth of experience to ambitious startups like yours. With our bespoke approach, strategic thinking, and exceptional design, we'll guide your brand's journey to prominence in the luxury market. We’ll show you why we are among the best luxury branding agencies. Unleash your startup's potential and experience the power of luxury branding with ikon by your side.

Brand identity

Product-market fit and brand identity are both critical aspects of a startup's success, serving as the foundation for long-term growth and sustainability. Achieving product-market fit ensures that a startup's product or service aligns with the needs and desires of its target market, while a strong brand identity differentiates the startup from competitors, builds trust and credibility, and fosters customer loyalty. A compelling positioning statement is essential for attaining product-market fit, as it defines the target audience, differentiates the product from competitors, and maintains brand consistency. As a branding agency for luxury startups, ikon specialises in creating and re-imagining brand identities, translating ideas and visions into images and words that resonate with target audiences and contribute to achieving product-market fit.

Developing a strategic brand identity can involve creating an entirely new identity to re-position a startup in the market or evolving an existing identity to remain relevant and competitive. In either case, ikon ensures that the process considers the startup's mission, values, and culture, helping the company focus on their target audience and establish an emotional connection with customers. By investing in a brand identity agency and achieving product-market fit, startups can significantly increase their chances of success, convey a sense of professionalism and commitment to their vision, and create a cohesive customer experience that drives growth and long-term success.

brochure and book for westfield
Print for Westfield designed by ikon
Note: If you are an start-up without outside investment and need to create a brand identity, let's talk.

We can chat about collaborating to craft a powerful and cost-effective brand voice and visual identity that resonates with your target audience and sets you apart from the competition.

Book a free brand discovery call.

construction company website
W11 website designed by ikon

A Proven Brand Strategy

As a leading branding agency, ikon's key differentiator lies in our deep understanding of the luxury market.

We understand how important it is to set a brand strategy and align your values with the high-end audience you wish to attract as well as how to do it. This is not a matter of guesswork but rather a carefully crafted strategy by design. To achieve this, you need a luxury creative agency like ikon, which can help create a new brand strategy and brand identity tailored to your unique selling points.

Our proven process for creating brands has already yielded impressive results. For instance, their approach has helped a £5m luxury healthcare client reach their revenue target of £15m, adding over £1m to their bottom line from price increases since working with our rebranding agency. This process has garnered attention from some of the world's most luxurious brands, including Cartier. Whether you are selling luxury goods or offering the most exclusive interior design service, our luxury branding agency practices what they preach and understands the true value of branding to create a return for you. Their expertise in the luxury market and their strategic approach to branding ensure that your startup will make a lasting impact on its target audience.

Note: If you are a funded start-up, then it is time to shape the company's image and brand reputation for long-term success.

Let's work together to create a brand strategy and identity that stands out and drives your startup's growth and success. Book a brand discovery call today.

Don't Make The Wrong Decision: Schedule Your Brand Discovery Call

Making the right decisions for your brand's visual and verbal identity is crucial. A misstep in the branding strategy can cost you valuable time, resources, and reputation. Don't leave your brand's future to chance. Ensure your startup's success by talking to the experts at ikon during a free brand discovery call.

During this complimentary consultation, you will gain insights into how ikon's tailored approach to luxury branding can help your startup make a powerful impact on your target audience. Our experienced team will walk you through our proven process, highlighting how we can create a unique luxury brand identity and strategy that sets you apart from the competition.

Your startup's future is too important to leave to chance. Make the right decision and invest in your brand's success by scheduling a free brand discovery call with ikon today. Let us help you unlock your startup's potential and secure a lasting presence in the luxury market.

Book your free brand discovery call with ikon.

2. Pentagram

Startups benefit from working with a design studio like Pentagram, the world's largest independently-owned design studio, which offers a comprehensive range of services to build a strong brand. With 22 partners who are practicing designers, Pentagram works collaboratively and independently to deliver exceptional results in branding for startups. Their unique structure, where the owners also serve as the primary contact for clients, ensures that passion, intelligence, and personal commitment drive the design process.

The primary intent of branding is to create a cohesive identity that effectively communicates the startup's vision, values, and unique selling proposition. This multi-disciplinary approach encompasses various aspects of the branding package; such as graphics and identity, strategy and positioning, products and packaging, exhibitions and installations, websites and digital experiences, advertising and communications, data visualisations, typefaces, sound, and motion.

Pentagram's extensive experience spanning five decades across various industries demonstrates their ability to adapt and cater to clients of all sizes and sectors. By partnering with Pentagram, startups can ensure they receive tailored branding solutions that resonate with their target audience, setting the foundation for long-term success and recognition in their respective markets. Pentagram is considered one of the best New York branding agencies.

best branding agencies hunter rebrand

3. Underdog

Underdog, a specialised startup branding agency, is dedicated to collaborating with ambitious innovators and trailblazers to develop cutting-edge brands for the future. Underdog customises its approach to create brand narratives that genuinely connect with the target audience by thoroughly understanding each startup's distinct needs, objectives, and dreams. This comprehensive branding process covers all facets of brand development, including visual identity, messaging, and overarching brand strategy.

Working with Underdog offers the advantage of their vast experience and creative prowess in startup branding. Their talented team of professionals is committed to assisting startups in standing out and making a lasting impression in their respective markets. Underdog ensures that startups differentiate themselves from competitors and cultivate a devoted customer following by staying abreast of industry trends and employing groundbreaking digital branding methods.

For those ready to elevate their startup, Underdog serves as the perfect ally in crafting a strong and long-lasting brand. With an unwavering dedication to client achievement and a relentless pursuit of excellence, Underdog is well-positioned to turn your startup's brand into a powerful force that captivates your audience and drives your business onward.

best branding agency eve identity

4. Elmwood

Elmwood, a global design consultancy boasting extensive experience and local presence in cities like London, New York, Shanghai, and Singapore, is an ideal partner for startups aiming to create memorable and strong brand identities and capitalising on the tension that lies at the heart of impactful and memorable brands, Elmwood crafts tailor-made branding strategies that cater to each startup's unique goals, vision, and target audience. In the competitive landscape faced by startups, making a lasting impression is essential. Elmwood's innovative design solutions help them differentiate themselves from competitors, fostering brand loyalty and resonating with their intended audience.

With a proven track record of working with diverse clients, including renowned companies such as Unilever, Haleon, Kimberly-Clark, Heineken, Danone, and Mars, Elmwood showcases its adaptability in addressing the needs of clients across various industries and sizes. This versatility is particularly valuable for startups, ensuring that Elmwood's branding solutions remain relevant, inventive, and effective in tackling each startup's unique challenges in their specific market. As a collaborator, Elmwood offers personalised guidance and support throughout the branding journey, demonstrating steadfast dedication to client success and an unwavering pursuit of excellence. By partnering with Elmwood, startups can achieve exceptional branding results and establish a solid foundation for sustained growth and success.

comma identity billboard

5. How & How

The agency's strategy-first approach and comprehensive range of branding services are especially beneficial for startups striving to create a strong presence in the market. By understanding each startup's unique challenges, goals, and aspirations, they develop meaningful and memorable brand identities that resonate with target audiences and stand out in competitive landscapes. Their market research, brand strategy, and positioning services provide a solid foundation, enabling startups to differentiate themselves while conveying their vision and mission.

Tailoring its services to each client, the agency crafts compelling startup stories through messaging and tone of voice, which help humanise the brand and emotionally connect with potential customers. Their visual identity services, including bespoke illustrations and animations, ensure the startup's brand is visually appealing and instantly recognisable. As a close collaborator, the agency provides valuable guidance and support throughout the branding journey, ensuring relevance and impact as the startup evolves. With its strategic approach and adaptability, the agency is an ideal partner for startups seeking to create memorable brands and establish robust and lasting brand identities that foster loyal customer relationships and propel their businesses forward.

Flyp brand identity
©How & How

6. Ragged Edge

At Ragged Edge, they understand the crucial role branding plays in a startup's success and are committed to helping startups build robust brand identities that promote growth and impact. Their collaborative approach involves working closely with founders and stakeholders to comprehend their vision, mission, and value proposition. In doing so, they craft unique brand narratives that ensure differentiation in competitive markets. Their multidisciplinary expertise, which includes Brand Strategy, Naming, Visual Identity, and Tone of Voice, allows them to develop cohesive and memorable brand identities that resonate with target audiences and leave lasting impressions.

In addition to creating brand identities, Ragged Edge provides comprehensive support in website design & build, social media, brand strategy services and, and digital marketing to ensure a consistent brand presence across all touchpoints. They recognise that startups face unique challenges, such as limited resources and tight timelines, so their agile and efficient approach is designed to deliver maximum impact with minimal risk. Ragged Edge empowers startups to make informed decisions that drive growth and foster long-term success as they challenge the status quo and reshape industries with their innovative ideas and solutions.

stationery company brand identity
©Ragged Edge

7. Someone

As a top-tier design and branding agency based in London, the firm specialises in launching, relaunching, managing, and safeguarding brands. Honoured as the No.1 UK Design Practice in 2022, they are celebrated for their progressive, effective, and reliable approach. With operations spanning the globe, they consistently tackle contemporary brands' most significant strategic challenges: ensuring lasting change. The firm is adept at creating and reimagining brands to confront new business challenges, providing exceptional branding rather than ordinary solutions. Their direct engagement with clients distinguishes them from conventional design groups, facilitating an open exchange of ideas and guaranteeing that outstanding brands benefit from insightful opinions.

The innovative team at SomeOne is passionate about ideas that define the future, enhance value, and herald change. They concentrate on crafting Big Ideas and then meticulously refining them into visually stunning designs. This emphasis on ingenuity and innovation enables them to establish brand market dominance by linking business strategies with striking and adaptable visual representations. By converting brands from expenses to assets, the firm assists organisations, products, and services in capitalising on change. Their distinctive approach to teamwork involves assembling tailor-made teams for each project, ensuring that the design process remains flexible and responsive to each client's requirements.

event design identity

8. Onwards

Onwards, a compact and agile branding agency caters to today's purpose-driven founders' unique needs. With a dedication to launching, redefining, and supporting brands that break the mould, they collaborate closely with ambitious organisations to provide focus and drive their progress with intention. Their select team of experienced professionals partners with an extensive network of industry specialists, ensuring their project selection is based on potential impact and their conviction in the concept rather than purely financial considerations.

Tailored for the modern business landscape, Onwards delivers various services designed to breathe life into their partners' narratives. They offer brand strategy, brand positioning, identity development, naming, web design and development, UX and UI design, brand language and messaging, communications and campaigns, copywriting, photography and art direction, print and editorial design, film and animation, brand guidelines, and research and analysis. By clarifying their clients' objectives and assisting them in articulating their stories compellingly, Onwards empowers their growth at every milestone of their journey.

mens health branding

9. Pearlfisher

As a progressive graphic and digital design agency, Pearlfisher is dedicated to shaping a brighter future by devising straightforward, elegant, and attractive ideas. They focus on responding to shifting needs and desires in order to create designs that accommodate future lifestyles. Pearlfisher excels in transforming brands into vibrant experiences, from impactful identities to all-encompassing, multi-sensory environments. With interconnected studios in London and New York, they forge worldwide partnerships with clients through their distinct and collaborative areas of expertise: Futures, Strategy, Design, and Realisation.

Committed to nurturing a diverse and inclusive workplace, Pearlfisher emphasises the importance of cooperation, alliance, and comprehension in achieving effective results. They strive to foster a sustainable and ethical future by concentrating on seven interwoven dimensions of fluid human living: Taste, Body, Luxury, Mobility, Leisure, Nature, and Community. By avoiding unethical work, unpaid work, and inequity, Pearlfisher ensures that each project is grounded in conscientious design and equitable methods of living and working.

no alcohol branding

10. Wolff Olins

Wolff Olins, a worldwide brand consultancy, focuses on crafting transformative brands that advance organisations, individuals, and the global community. With a rich history spanning nearly six decades, they have consistently provided strategy, design, and change to assist companies during pivotal moments. Wolff Olins specialises in invigorating organisations by identifying opportunities, fostering the confidence to seize them, and promoting the idea that brands can connect people, stimulate conversation, and inspire creativity.

Renowned as innovative problem solvers, Wolff Olins confronts bold brand challenges to yield significant commercial, artistic, and cultural results. Their diverse clientele encompasses various industries and scales, featuring companies such as GSK, GE, GrubHub, Instacart, London 2012, McKinsey, The Met, Tate, New York City, (RED), Spotify, Uber, and more. They have received prestigious accolades, including D&AD, Cannes Lions, CLIO, Fast Company's Innovation Award, and the Webby Awards. Although Wolff Olins doesn't single-handedly transform the world, they are dedicated to collaborating with visionary leaders who strive to make a difference, achieving extraordinary feats together.

branding car brand
©Wolff Olins

So there you have it, our round up of some of the best startup branding agencies in London and throughout the rest of the world.

To note, this list is not made from any rankings tables or effectiveness results, we are judging purely in a creative sense. I hope you found it useful and if you are in the luxury space, consider ikon as your agency for creating your luxury brand.

This article is written by Alex & Brandon of ikon | We are a boutique branding & creative agency – but not in the traditional sense. We hand-pick a team from our experienced creatives to suit each project, delivering a personal and bespoke service. Alex is always the lead contact every step of the way and our clients include the likes of Cartier, Westfield, Porsche, & F1.

Looking for the personal touch?