ikon boutique branding agency logo

more than just beautiful visuals


luxury branding agency

to help you stand out, create consistency & get noticed

We understand that with luxury comes the height of excellence at every level. However, while many brands have elegant visuals they struggle to express their true identity clearly and fail to make an impact.

A lack of uniqueness and inconsistent messaging, especially in this digital age, leaves your business second best to the competition and the inevitable loss of market share. This applies across the board, whether you’re a start-up or established business and no business deserves that.

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You are in the right place

We are known as a boutique branding agency and the one area we specialise in is luxury. From working with a luxury property client and their Ultra-high net-worth clientele to pitching Westfield to the likes of Louis Vuitton, Richemont and Moncler, we deliver for luxury businesses at any scale.

The results are the same, branding and creative work that reflects your core identity, makes you stand out amongst the competition and brings consistent messaging and visuals. The customer knows exactly what they are getting at every touchpoint.

Luxury branding with a strategic approach

We have a process that involves two stages. Initially, we look to focus on what is important to you, your business and target market. These key learnings will be at the heart of everything we do in the next stage, so it’s vital we collect the information we need to help position your business. Understanding ways to stand out against your competition is essential to being noticed.

Exquisite in craft

Next is the creative stage. Our design and copy always meet exceptional standards and using our in-depth research, we create branding that stands out and delivers consistency across all of your marketing material. You have a matter of seconds to make the right impression so we ensure it's an impressive one.

It’s all about you, with a little bit of us

Let’s be honest. We couldn’t do this without you - that’s just common sense. Collaboration is crucial for success and our service is a very personal one. Our Creative Director, Alex Colley, will work with you at every step of the project. This is not by accident and he is there to ensure every request is taken care of.

If you want to speak with Alex directly, you can reach him on 07796146177 or alex@ikon.london.

luxury branding agency creative director

Luxury and the ultimate personalisation

We put a heavy emphasis on craft and it’s why we work with some of the most talented creatives. We have a core team with an extended network of specialists chosen specifically for each project. We are in business to create branding for you to be proud of and that's not rushing through projects and quickly onto the next. It’s why we still have clients from our inception over 10 years ago.

Fit for a Queen

One of the most prestigious projects we have worked on in our time was the Queen’s Coronation Festival in collaboration with Media 10, the UK’s leading events company. This brought together some of the world's most renowned luxury brands including Bentley, Aston Martin, Burberry, Veuve Clicquot and Fortnum & Mason to name a few.

We designed the day and evening guides, presentations, screen displays, leaflets, boards and signage throughout the gardens of Buckingham Palace. Even Her Majesty received personal versions of the guides. With so many luxury brands involved at this prestigious event and with the Royal Family attending, our planning and execution had to be of the highest level and deliver branding that stood out and was consistent across every touchpoint.

luxury branding agency

Luxury branding - Learn from the best

We recently wrote an article on luxury branding to highlight the lessons you can learn from brands who have captured the market successfully. The rise in competition and the emergence of digital have made branding even more important in this sector. Also a fluctuating global economy and what the consumer perceives as luxury is changing.

McLaren, Louis Vuitton and Burberry have all used a strategic approach to navigate these hurdles, evolve their offering to capitalise on new opportunities. There are some invaluable insights you can apply to your business.

What's next?

We can’t wait to get to know you and your business. A quick call with us will help establish if we can help you achieve the success you deserve.

Specialists in luxury branding