Brief
W11 build multi million pound residencies. They came to us wanting to capitalise on their continued success. Firstly we developed their identity to establish them as leaders. Secondly, we built a luxury website as beautiful as their properties, delivering clear, consistent messaging. The challenge: to convey luxury without luxury visuals.
Solution
We showcased the high-end materials, attention to detail and craftsmanship that go into building these opulent residences. The final result is a well-crafted, responsive website that positions W11 as a leader in the sector and is used as their main marketing asset.
With a name like W11, it made perfect sense to use the numerals from one of London’s most iconic postcodes, signposting areas of the website to lead users through a journey. We took W11 on a journey of their own to express what they truly value. Choosing a luxury brand agency with a focus on personal and bespoke was vital to align with their approach making ikon the perfect fit.
We designed a bespoke, responsive website to suit every screen size and optimised for every digital experience, whether phone, tablet, laptop, or iMac. All built to maximise the impact of photography to highlight the scale of W11 projects. The website was designed with page speed and SEO in mind to facilitate future growth.
We were meticulous in capturing every little detail about each property. We went through hours of dictated conversations to capture all the passion, detail and care that goes into each property. Close attention was given to how we spoke about these magnificent projects. It was imperative the tone-of-voice and copy was faultless for the luxury market and their ultra-high-net-worth clientele.
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