To come in, assess the current state of the business, speak with the senior leadership team and key clients to lead a new strategy for the future of the business from £5m in turnover towards £15m. Then communicate the new strategy into a visual and verbal identity.
A truly well-differentiated brand. In a sea of blue and green health brands, we differentiated them strategically, visually and verbally. Leaning into luxury brands, we led with a strong core colour, an illustration style inspired by luxury and a style different to their competitors.