Raiola

Brief

To position Raiola as the leading 360 football agency for the best footballers in the world. Building on the success of Mino Raiola, one of the most renowned football agents in world football we were briefed to build a world class brand system that was robust for a digital-first brand.

Solution

We built a brand system based around the idea of 'Made For Excellence'. Using the arrow and a 45° angle, it allows construction of an X, a chevron and can work as a frame giving flexibility for future proofing the brand and it's diverse styles of graphics across social.