Brief
To create a brochure for each resident of a new housing development close to Westfield Stratford City, named Cherry Park. The intent was to get residents excited about their new home, the surrounding area and what Westfield could offer to enhance their lifestyle.
Solution
An impressive brochure that each homeowner received and a book that was used as a coffee table piece in the Cherry Park marketing suite. The cover was red foiled to match the core Westfield brand colour and the design work centred around the concept of the Stratford postcode 'E20' positioning Westfield at the heart of such a multi-cultural, bustling hub.
We created a timeline to show residents the history of Stratford City combined with custom illustrations highlighting the key events over the past 6 years. From being opened by Boris Johnson hosting the likes of Justin Bieber and Nicole and Stratford hosting the 2012 Olympics which helped raise the profile of the area.
We wrote copy to highlight certain retailers in relation to common activities at Westfield. Whether that was looking for a gift, a bunch of flowers, a night out or a pamper. Not only is Stratford becoming a new hub in the east, we also showcased things to do in the area, most notably is the Aquatics centre which is within a stone’s throw of the shops.
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