When creating physical marketing tools like a brochure or leaflet, there are a few things you need to consider before you even start any design work. We love the impact print can have, from an experiential space to a business card. But we always apply a strategic approach before we do anything. Nobody likes to waste precious marketing spend and that's the last thing our brochure design agency wants for you.
Do brochures and physical formats still have any relevance in the modern digital world? Yes, absolutely. But you have to be smart about it. The last thing you want is an expensive, self-fulfilling thing of beauty that ends up stacked in the corner of your office, unused forever. That’s why we are here. To help you make the right decisions before we look at the creative. Even the Queen has been impressed with our handy work.
The digital age is about having everything to hand and in a heartbeat. Life has become throwaway, from online shopping and ordering taxis, to video content and online ads. It’s all one big scroll and click. A physical product like a brochure or book has the ability to stop you in your tracks and get your attention. Having something tangible can draw you in as it excites more senses than just watching a screen. Print can even smell amazing. It creates a big emotional response and this is very powerful for customers. Sounds wonderful and it is.
If you have heard enough and want to speak with Alex Colley, our Creative Director, you can reach him on 07796146177 or email@example.com.
But here’s the smart bit we mentioned earlier. It might not actually be right for your business and for a number of reasons. We sit down with you and discuss what you actually want to achieve with your campaign and if a product like a brochure could work in getting your message across. Your target market may not even need it, or it may be more suited for a select part of your customer base.
A good example of this is the luxury brand Ferrari. Using data from their online users, they choose a select list of prospective buyers and send them a high-end, highly personalised ‘World of Ferrari’ teaser pack gifted with impeccable presentation. This is not mass produced or coffee table stuff. This gets pride of place and serious bragging rights amongst friends, for the select few lucky enough to be chosen. It’s a very clever way of utilising both the digital and physical world in harmony to maximise impact. With more businesses having a heavy emphasis on digital though, venturing into the physical world again can be a challenge.
Getting your branding right across this different marketing tool requires more time and thought. Extra care to detail is critical, as is making sure the messaging is consistent with your brand strategy. Once a brochure is released into the wide world, there’s no getting it back. Which raises the next point. You must also factor in how socially aware the modern customer is nowadays. Climate change and the environment are big talking points. No one wants to see your brochure littering the streets or made from non recyclable parts.
By taking you through an initial process we will help guide you through all these issues mentioned above before we start to look at the creative. Being a boutique branding agency, we have a personal and bespoke approach.
This means our Creative Director, Alex Colley, will work with you at every step of the project and we build our team around you and your needs. One size does not fit all and we are flexible to respond quickly to whatever changes need to be implemented. All this means more efficiency and bigger impact for you and your branding needs.
We have had one of our brochures delivered personally to the Queen when we led the design work for the Coronation Festival in Buckingham Palace. We even helped the same events company win that job with a beautiful booklet presented to the Royal Warrant Holders.
We love brochure design. The quality of paper, craftsmanship and finishing we have nowadays is exceptional and we work with some of the most talented creatives around. Beauty will only get you so far but all our design work is created with sufficient thought beforehand, to give you the very best solution.
If you are looking for us to guide you through what makes a memorable piece of print, then yes. If you are looking to cobble together some copy and imagery for us to lay out then we are not the right agency for you.
To read more about ikon, we talk more on why it’s effective to think small when considering your next agency and why it’s so important to get your branding right.