Brief
Working with Media 10 to enhance branding and brand consistency across all touch points before and during the event. The Queen’s Coronation Festival was the first time an event on this scale had taken place in the gardens of Buckingham Palace.
Solution
Most of the literature relating to the event was designed by ikon including the day and evening guides, presentations, screen displays, leaflets, boards and signage throughout the gardens. The Queen even received a personal version of the guides.
ikon worked in collaboration with Media 10 who are the leading events company in the UK. They handled all the event management and our agency led the design of the event graphics. A large aspect of this was delivering the main event guide brochures for the day and evening.
We commissioned hand drawn illustrations to feature throughout the event literature to enhance the exclusivity of the branding. Royal Warrant Holders included Bentley, Hunter, Burberry, Jaguar, GSK – It truly was a festival for some of the most prestigious companies in Britain.
It didn’t take much to create a buzz and awareness for the festival, thousands flocked for the opportunity to come to experience a one-of-a-kind event in the most famous landmarks in London. We created a luxury brand for a luxury event and this cemented Media 10’s position as the go-to company for event branding.
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