Brief
As a fully electric racing team, DS Techeetah needed to move beyond printed materials and deliver a more considered, sustainable experience. The challenge was not just access to information, but how the brand shows up to a global, high-value audience across each race location. Working alongside NKrush, we were tasked with creating a digital experience that travels with the team, elevating how guests, partners and VIPs engage with the brand throughout the season.
Solution
We designed a digital platform that delivers real-time, location-specific information across each race, from team updates to tailored guidance for VIP guests. Every touchpoint was considered, from race performance to logistics, ensuring a seamless and premium experience on the ground. The result is a more elevated and coherent brand presence, reducing reliance on print while strengthening engagement with a global audience.
Designed as a living platform, key content can be updated throughout the race season as locations and requirements evolve. Where print is fixed, the experience remains responsive, ensuring the brand shows up accurately and consistently at every moment.
