We believe brand strategy should be at the core of every business. The alternative is throwing mud at a wall and seeing what sticks. It’s why so many marketing budgets are wasted every day, every week, every year.
Nobody wants that and we are no different, we believe in brand strategy that much we put ourselves through our own framework to position our branding agency. Would you want to do business with someone who won’t buy their own product? Of course not.
With anything you need to assess your current situation and make a plan to get you there. Whether that’s more money in the bank or scaling a business. You need goals.
A brand strategy gives you the laser beam focus to know what to say yes and what to say no to. People and companies without this focus will waste endless amounts of energy doing things that doesn’t align with business interests or what align with what they truly value.
There are a lot of fancy charts and buzzwords associated with brand strategy. Going through the framework ourselves means we know what the essentials are to help make decisions for the future of a business. Like our design style, we strip away all that’s not needed and you are left with the most important part.
If you are a startup and you haven’t invested in one, it will not only make everyone within the business more aligned, not to mention you audience is going to have a much better chance of actually understanding what you do.
If you are already established, whether you have a strategy or not it’s worth keeping on top of it. The list of businesses who took their eye off the ball and are no longer in business is endless. Just because you are successful now, doesn’t mean it will stay that way. See it as future-proofing.
If this has piqued your interest, let’s have a chat to see if we can help.