Creating a unique brand is crucial to differentiating yourself in a competitive luxury market and engaging with the right target audience. Luxury branding agencies specialise in developing memorable brand identities that reflect what you stand for, why you are different and why people should care and we aim to break down the best ones.
If you are looking for some of the finest luxury branding agencies around, you are in the right place. We have meticulously researched and handpicked the best agencies from London and beyond, who can take your brand to the next level. So, let's dive into our selection and discover the experts who can assist you in creating an exceptional brand.
We’ll provide you with a comprehensive guide to some of the top design talent in the industry. Whether you're a small startup looking to establish a brand or an established business needing to rebrand, this list will help you find the perfect agency to bring your vision to life.
We are set up this way so your budget gets spent on the creative work, not expensive agency overheads. Our expert team of creatives can help with your branding and creative campaigns. Book a free creative and brand discovery call to understand how we can help you attract an affluent audience.
The following list highlights the top 8 luxury branding agencies in London and beyond, recognised for their exceptional ability to create unique and well thought through brand identities for luxury brands and businesses that stand out.
All these agencies have an impressive portfolio of clients from various industries, proving their versatility and innovation in creating memorable and effective branding. Whether you're a startup or multi-national, here are some of the very best luxury branding agencies chosen for their quality in craft. We'll start with the one we know best, our own.
ikon is the best luxury branding agency in the market. We are a boutique luxury branding agency based in London working with some of the most renowned brands in luxury.
With over 12 years of experience, we have worked with many of the most prestigious and well-known luxury brands across the globe, including Cartier, Porsche, Mandarin Oriental, Formula 1 and even delivered work for the Queen at her Coronation Festival.
Our team of creative experts specialise in crafting bespoke brand identities, improve luxury positioning, campaigns and experiences for the luxury market. We utilise our deep understanding of luxury consumers and expertise in branding, marketing and communications to elevate and differentiate our clients' brands.
We help luxury brands and businesses with:
• Brand strategy & positioning (what you stand for, how you speak to high-net-worth consumers)
• Visual identity and brand system (logo, monogram, typography, colour, iconography)
• Print & packaging design (luxury craftsmanship speaks through material, touch)
• Digital experience & website design (sanity-checked for luxury UX and UI)
• Campaign and creative concept work (launches and global roll-out)
• Monthly design-service model (for brands wanting an extension-of-team model)
We work globally, from a luxury vineyard in Napa Valley to launching a global workspace brand across Europe and the Middle East, very few have the reputation we do in luxury. We are agile and can move quicker than bigger agencies as well as you having direct access to the founder and other senior creatives. We are not cheap but for the value we deliver for your budget, it's maximised on doing the work and this is the reason why we have attracted such a high calibre of clients.
Our difference:
• Senior creative access: You’ll work directly with the founder and senior team, never passed off to juniors.
• Smart budget model: We operate remotely, so that your spend goes on creativity not overheads.
• Luxury-market domain expertise: From affluent consumers in London, Dubai, Monaco, we know the mindset, the channels and the nuance.
• Global agile delivery: While many agencies move slow, we move fast. You get an identity built for scale, for luxury, for global reach.
We can walk you through our proven frameworks for creating strategies and identities that have generated millions in revenue over the past decade.
We now also offer a more manageable monthly design service to become an extension of your team to overhaul your brand from the inside out.
First of all, we start with a call to uncover what you truly need.
Secondly, we put together a proposal we will walk you through live on the next call to explain in detail our approach, timelines, relevant work examples and with multiple options based on your budget.
Lastly, it's for you to decide what proposed option works best.
Book a free brand discovery call to find out more. But please note, we never provide creative work for free but we can talk through our approach and show you past work and references if needed.
Our brand identity projects typically range from from £10–30k, a fraction of what large agencies charge (Some £100–250k). Every penny goes where it should: into creative excellence. No bloated teams, no hand off to juniors, just senior-level thinking and craftsmanship dedicated to your brand.
We have purposefully not chased specific sectors as we think having varied sector experience brings more innovative thinking, not tired industry norms.
The main filters we use are:
1. You talk to an affluent audience - That could be traditional luxury or it could be consultancy-led.
2. You are looking for a minimal and premium aesthetic - You can see our from our projects, don't come to us for a style you don't see.
3. You have an exciting business and want someone to come in and use their expertise to help you differentiate- We need you to stand out, not blend in.
If you are looking for small, agile and personal, ikon is the sweet spot between traditional agency and freelancer. But if you do need a luxury branding agency that's built to handle bigger scale, some of these other agencies could be for you.
Hudson Wright Easton, founded in 1995, is a UK brand specialist with a client list that showcases their high-quality luxury work. HWE's approach to branding is always striving for aspiration.
Their high-achieving team possesses strategic intuition born from experience and insight, and their campaigns deliver effective, beautiful, surprising, and dynamic results for their customers. They aim to elevate every brand they work with into the premium category, as they have done for clients over the last two decades.
HWE are more suited for clients looking for campaign work.
Commission is a South-East London based design and branding consultancy owned and led by Creative Directors David McFarline and Christopher Moorby. Founded with an ambition to create beautiful and intelligent design, their work is realised across print, packaging, editorial, advertising, and digital media. They create brand identity, graphic design, and art direction for the industries of fashion, art, culture, and commerce.
Commission are more suited to brands in the luxury fashion space.
Made Thought is a like-minded collective of strategists, writers, thinkers, inventors, makers, dreamers, mavericks, rebels, connectors, instigators and igniters. They champion bold creativity and brave action underpinned by exceptional craft. From their studios in London and New York, they work with clients big and small who are open to change.
Made Thought are not solely focused on luxury.
Two Times Elliott have the ability to form deep connections with teams, partners and communities which is essential to their creative process. This synthesis enables them to employ insight, imagination and innovation to deliver impactful work that transcends conventional design practices.
Two Times Elliott also don't work exclusively with luxury brands but they are on the more premium end of the market.
Pentagram is a multi-disciplinary, independently owned design studio.
Their work encompasses graphics and identity, strategy and positioning, products and packaging, exhibitions and installations, websites and digital experiences, advertising and communications, data visualisations and typefaces, sound and motion. Their 22 partners are all practicing designers, and whether working collaboratively or independently, they do so in friendship.
Their structure is unique. They are the only major design studio where the owners of the business are the creators of the work and serve as the primary contact for every client. This reflects their conviction that great design cannot happen without passion, intelligence and—above all—personal commitment, and is demonstrated by a portfolio that spans five decades, many industries, and clients of every size.
Again, Pentagram work across every sector imaginable so they are not luxury specialists and be prepared to be paying towards the top end of the scale when it comes to budget.
A Brand & Experience Design Consultancy based in London, they are a collective of 70 craft-honing, culture-tapping creatives obsessed with designing a better future.
Matter of Form are the go for bigger brand transformation projects as they specialise in brand strategy, CX and digital innovation for luxury brands.
A partner-led design agency with a team that brings creativity, curiosity and energy to global brands and innovative start-ups.
Deep are not exclusively luxury led with their projects ranging from insurance to furniture to the well know luxury brands.
Here are some of the most common considerations when choosing the right agency:
Look for agencies that specialise in luxury, not ones that simply dabble in it. The psychology, language, and expectations of an affluent audience are very different from the mainstream market. At ikon, we work exclusively with luxury brands, which means every strategy, design system, and message we create is built to resonate with high-net-worth consumers.
Not necessarily. Larger agencies often mean more people, more layers, and slower progress. Projects can get caught in internal processes or competing priorities. At ikon, we’re lean by design. No bloated teams and no red tape means we move fast and keep focus where it belongs: on your brand.
Yes. One of the biggest frustrations we hear from clients is being pitched by a senior team and then handed off to juniors. We don’t work that way. When you partner with ikon, you work directly with the founder as well as senior strategists and copywriters throughout the entire project.
Timelines vary by project, but most identity projects run between 6 to 10 weeks from discovery to delivery. Larger brand systems or campaigns may take longer. Because our team is senior-led and agile, we can often accelerate timelines without compromising quality.
Choosing a luxury branding agency isn’t just about design. It’s about trust, experience, and cultural fit. So whether you’re refining your identity or reinventing your brand entirely, make sure you partner with people who truly understand luxury.
If that sounds like what you’re looking for, ikon may be the perfect fit.
Book your free brand consultation to see how we can elevate your brand perception to increase your revenue.
124 City Road, London, EC1V 2NX