Paris is home to countless branding agencies, but not all are built for luxury. Luxury brands need a cohesive brand identity that conveys exclusivity and reinforces premium pricing — aesthetics alone won’t do the job.
A strong identity builds trust, attracts the right audience, and reinforces the value of your products and services. Every element, from visuals to messaging, shapes how buyers perceive and engage with your brand.
We create identities that make brands instantly recognisable and impossible to overlook. From clarifying your brand’s core to designing visuals that command attention, we work directly with you to create a presence that justifies your premium. Let us build an identity that reflects your ambition. Reach out today.
We have shaped the brand identities of world-class names like Mandarin Oriental, Formula 1, and Porsche, bringing clarity, distinction, and impact to luxury brands. Our global group of experts combines local expertise with an international perspective to craft identities that thrive in competitive markets. Book a brand discovery call today.
For over 12 years, leading names in luxury have relied on us for branding and visual identities that resonate and endure. Every project receives senior-level attention, with a global team of experts crafting a brand that speaks to the right audience.
While our roots are in London, we bring [world-class brand identity services](https://ikon.london/articles/brand-identity-services) to Paris businesses ready to grow. With deep market knowledge and a relentless focus on strategy, we create a brand that’s clear, consistent, and designed to attract high-value clients. Here’s how we’ll help you build a brand that delivers.
Every interaction shapes how people see your brand. A phone call, an email, your website design, even product packaging: each touchpoint tells your audience whether you’re trustworthy and worth their time and loyalty.
A weak brand leaves you competing on price alone, pushing you into a race to the bottom. But a strong brand identity attracts devoted customers who choose you for what you represent, not just what you sell.
Our brand identity services uncover what makes your brand unique and craft messaging that sparks real emotional connections — the kind can that turn casual buyers into lifelong advocates. Our brand identity template provides a framework that ensures consistency across all areas while allowing your unique personality show. It's a tool that codifies your brand's voice, values, and visual language into actionable guidelines.
If you’re looking for something quick and generic, we might not be the right choice. We work with brands ready to commit to excellence.
With senior creatives leading every project, we create brands that hold attention and carry weight. For brands serious about shaping perception, pricing for brand identity starts at £7-25k. That investment goes into a strategic, high-impact identity designed to hold its value and reflect your vision with precision.
Your brand’s visuals catch eyes, but strategy gives them meaning. A well-defined brand strategy keeps your brand focused. It defines what makes you unique, separates you from rivals, and guides choices—from product design to customer interactions. Without this foundation, even the most stunning visuals can lose their purpose.
Our brand strategy agency focuses on the questions that matter most: What makes your brand different—even from its closest competitors? How do you want buyers to feel when they interact with your brand? What story does your business tell?
We look into your market position, audience needs, and long-term goals. Should your brand lean into minimalism? Embrace a bold concept? Blend styles? These choices shape your strategy and ensure every touchpoint — from packaging to social media — reflects your vision.
We help you craft a story that explains why your brand matters, highlight your strengths, and build a strategy that resonates with your audience. The result? A brand that thrives, drawing in loyal customers who connect with your purpose.
A brand identity audit gives you a clear, honest look at where your brand stands and what needs to improve. It’s a deep dive into positioning, visuals, and consistency across every touchpoint—using the same research-driven approach that shapes standout luxury brands.
Our in-depth brand identity audit goes beyond a simple checklist. We look deeper, uncovering how your brand is perceived, comparing it to competitors, and mapping opportunities to grow. The payoff? Clear insights into gaps — whether in messaging, design, or market alignment — and actionable steps to fix them. For small businesses fighting to stand out or established names aiming to stay ahead, this process strips away the noise and reveals your brand’s core strengths.
After the audit, we don’t just hand you data. You’ll get a roadmap tailored to your brand’s needs: refine your voice, elevate visuals, or tighten consistency across platforms. Every recommendation focuses on longevity, so your identity evolves with trends while staying true to its core.
Your brand’s success starts with a roadmap tailored to your needs. Whether you’re reimagining your entire identity or refreshing key elements, our four-phase process ensures your brand stands out with purpose, innovation, and precision.
The best way to stand apart is to understand what’s already out there. What colors, fonts, and designs define your space? What gaps can your brand fill? Moodboards often help us map out your preferences early, so everyone aligns on the creative direction. You’ll review ideas, share feedback, and shape the strategy before design work even begins.
With insights from Phase 1, multiple creative directions take shape. The strongest ideas are refined, often leading to two or three distinct identity options.
Once you choose a direction, we polish every detail. How does the design look on your website? Social media? Packaging? We test it across platforms to guarantee consistency, making adjustments so your brand feels cohesive everywhere.
You get a complete brand playbook, including logo files, brand guidelines, and a PDF showcasing how your identity translates to real-world touchpoints. Everything is organised in a Dropbox folder, ready for your team to use.
One of the most prestigious projects we have worked on in our time was the Queen’s Coronation Festival in collaboration with Media 10, the UK’s leading events company. This brought together some of the world's most renowned luxury brands including Bentley, Aston Martin, Burberry, Veuve Clicquot and Fortnum & Mason.
We designed the day and evening guides, presentations, screen displays, leaflets, boards and signage throughout the gardens of Buckingham Palace. Even Her Majesty received personal versions of the guides. With so many luxury brands involved at this prestigious event and with the Royal Family attending, our planning and execution had to be of the highest level and deliver branding that stood out and was consistent across every touchpoint.
Here are a few brand identity examples where we’ve helped businesses refine their image, attract the right clients, and strengthen their market presence.
A luxury healthcare business with £5m in revenue needed to triple its growth. To stand out in a crowded market — where most competitors used predictable blue-and-green designs — the company required a bold new identity. We started by auditing their brand, engaging senior leaders and clients to understand their vision. The goal? Create a strategy that felt less like traditional healthcare and more like a premium experience.
By taking cues from luxury branding, the rebrand introduced a bold, premium aesthetic with:
• Refined messaging that positioned Preventicum as the go-to for proactive health mastery
• Luxury-inspired illustrations to add exclusivity and sophistication
• A deep crimson core color to break away from the industry norm
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This blend of credibility and high-end aesthetics reshaped how clients perceived the brand, and the results were impressive: Prices rose by 17%, revenue grew by six figures, and the identity remains strong to this date.
When Rejuvi approached us, they had a challenge: their in-person experience felt premium, but their digital presence didn’t reflect it. Their website didn’t capture the sophistication of their clinic or the quality of their results.
Our communication agency built a brand identity that positioned Rejuvi alongside premium skincare names to their target audience.• A refined visual language featuring a sophisticated color palette, elevated typography, and high-end photography
• A seamless website experience designed to build trust before introducing treatments
• Messaging that spoke directly to discerning clients who value quality over price
The result? A 37% increase in average client value and a brand presence that attracts exactly the right clientele.
W11 Construction has shaped some of West London’s most exclusive residences, setting records for resale value per square foot. Their craftsmanship and professionalism were second to none—but their brand presence didn’t match their reputation.
They needed an identity that positioned them as an industry leader and a digital presence that reflected the quality of their work.
The solution?
• A refined brand identity that solidified their status in luxury construction
• A bespoke website as striking as the homes they build
• Precision-crafted messaging that speaks directly to their ultra-high-net-worth clientele
To capture their essence, we held detailed conversations with the team, using the data collected to shape a cohesive story that reflected their passion for detail. The tone had to be flawless — tailored for high-end clients who expect perfection. We highlighted premium materials, careful craftsmanship, and the grand scale of their projects through stunning photography.
The result? A responsive luxury website that adapts to any screen, from phones to desktops, and puts their work front and center. It’s now one of their primary marketing tools, attracting the right audience and showcasing their expertise. The project exceeded W11’s expectations, giving them a brand that matches their reputation and a digital home worthy of their luxury creations.
Start with a 30-minute call with Alex Colley, our founder. You’ll:
• Discuss your brand’s current challenges and goals
• Explore how our process fits your brand creation needs
• Get initial insights tailored to your market position.
No obligations, just honest advice from a team that’s shaped identities for luxury leaders like Cartier and Porsche. If you're ready to get started, book a discovery call today.
0207 971 1455
124 City Road, London, EC1V 2NX