Brand identity services: let ikon shape your luxury brand's true essence

A strong identity turns your brand into a story clients want to share, a standard they admire, and a promise they believe. A weak one leaves you overlooked in a crowded market, struggling to connect with the audience you deserve.

That’s why your choice of partner matters. Generic agencies deliver generic results. We specialise in identities for luxury brands that refuse to compromise.

Our work with names like Cartier and Mandarin Oriental proves it: we create identities that balance timeless elegance with bold creativity, making sure your brand stands out and stays relevant.

Share your vision with us, and we’ll deliver an identity that commands attention — and justifies your premium.

With a proven track record of collaborating with world-class brands like Porsche, Cartier, and Formula 1. Book your free brand discovery call today!

Too often, agencies treat brand audits as a box-checking exercise.

We take a different approach. Our brand audits uncover blind spots, highlight opportunities, and map out exactly how to dominate your market.

We analyse your current identity with the precision luxury demands, identifying mismatches between your brand’s perception and its potential. You’ll see how your brand positioning strategy stacks up, whether your messaging sticks, and why consistency (or lack of it) shapes client loyalty.

We start by dissecting your brand’s voice, visuals, and values. Does your messaging resonate with affluent clients? Do your colors and typography reflect the exclusivity you promise? These questions reveal gaps that hold you back — and opportunities to stand out.

Next, we analyse your competitors’ strategies. Not to mimic them, but to find where they’re missing the mark. Where are they overpromising? What needs do they ignore? We’ll pinpoint gaps in their strategies and position your brand to fill them.

You’ll get clear, prioritised steps (and not just a binder of data.) We might recommend refining your logo’s spacing for better readability, overhauling your tone to appeal to younger luxury buyers, or simplifying your brand architecture to clarify your offerings. Every suggestion prioritises longevity, making sure your new visual identity evolves with markets without losing its core.

Take Preventicum, for instance. The health brand needed to scale from £5m to £15m while standing out in a crowded health market. We audited their brand, then rebuilt it with:

• A bold crimson core color (replacing generic blues/greens)

• Luxury-inspired illustrations signaling exclusivity

• Messaging focused on proactive health mastery, not reactive care

Results? A 17% price increase, six-figure revenue growth, and a strategic brand identity that lasts.

For over twelve years, we’ve focused exclusively on luxury branding, refining our approach to meet the exacting standards of clients who value distinction.

Our work with Cartier, Porsche, Mandarin Oriental, and Formula 1 is proof that we deliver what luxury demands — precision, originality, and a relentless focus on detail. When these brands trust us, they’re betting on our ability to turn high stakes into higher rewards.

For instance, Porsche needed a VIP invite that matched the adrenaline of their race day. The challenge? Design a newsletter reflecting the bold vinyl graphics on Patrick Dempsey and Sebastian Loeb’s cars, while fixing chronic RSVP delays.

If you need a brand identity that captures attention and attracts clients, speak with our Creative Director, Alex Colley.

Alex has a proven brand identity process that has created marketing campaigns, and design strategies for some of the world’s most prestigious names. His experience spans property, interiors, and architecture, working with firms like Buro Happold, Chapman Taylor, and Rogers Stirk Harbour + Partners.

Book a brand discovery call today.

We delivered:

• A visually striking newsletter mirroring the cars’ dynamic designs

• A real-time RSVP tracker that cut manual follow-ups by 60%

• Targeted reminders based on open rates, boosting responses

The result was a high-performing newsletter that drove exceptional click-through rates, improved RSVP efficiency, and set a new standard for Porsche’s VIP event communications. Like the cars themselves, the execution was sleek, precise, and built for performance.

A luxury website should actively work to attract and retain the clients you want.

This is because today’s discerning buyers expect more than static pages, generic templates, and stock visuals. They demand an experience that mirrors the quality of your brand, persuades them to stay, and compels them to act.

We build sites that do three things: engage high-value clients, simplify their journey, and justify your premium. No templates. No filler. Just strategic design rooted in what affluent audiences actually respond to.

For instance, when Rejuvi set out to redefine leadership development, they needed a professional brand identity and website that captured their unique approach.

As a consultancy built around insight-driven leadership assessments, their digital presence had to communicate credibility, clarity, and impact. Our task was to shape their entire brand experience — from visual identity and brand messaging to website design and back-end functionality.

Here's what we delivered:

• A layered graphic language symbolising leadership complexity

• A logo design inspired by their scoring system, reflecting growth foundations

• Dynamic logo integration for visual consistency across platforms

• A dotted pattern representing collaborative support teams

• Unified assets (digital, print, and brand guidelines) for brand consistency

By focusing on clarity, sophistication, and strategic storytelling, we gave Rejuvi a brand and digital presence that reflects their expertise — helping them stand out in the leadership space. Every detail was intentional, ensuring a refined, high-impact visual identity design and brand strategy that resonates with their target audience.

Over years of working with premium brands, we've refined our branding process to consistently deliver results. Here's how:

Start with research

Our strategy for our branding process begins by studying what makes luxury buyers tick in your market. Which brands catch their attention? Which ones fade into the background? More importantly - why? This deep dive helps us spot opportunities others miss. We're not just looking at today's competitors; we're thinking about who you'll compete with as your brand grows.

Visualise your brand direction

Next, we bring your brand to life visually. Through carefully curated moodboards, we explore different creative directions for your logo design, marketing materials, and digital presence. Want to see how different photography styles might affect your brand's perception? Curious about how certain color palettes resonate with luxury buyers? This is where we test those ideas.

These boards start conversations about where your brand could go. They help us understand what feels right for your vision - and what doesn't.

Explore ideas

Great brand identities rarely come from picking the safest option. That's why we generate multiple creative directions, each pushing your brand in interesting ways.

Some ideas might feel comfortable. Others might challenge your expectations. This exploration helps us find that sweet spot where your brand feels both fresh and authentic.

Refine until it’s right

Development is where good ideas become great ones.

We don't rush this stage or limit revisions. Some luxury brands find their perfect corporate identity quickly. Others need more exploration. That's why we focus on outcomes rather than arbitrary limits. You get a visual identity you're proud of, whether that takes three rounds or thirty.

Finalise the brand identity package

Finally, we put your brand through its paces and create a comprehensive brand style guide. We test your logo design at every size - from Instagram icons to building signage. We fine-tune colors until they look stunning on both digital screens and premium papers. Typography gets pixel-perfect attention. Every brand element works together seamlessly.

The result is a strong brand identity that feels natural in luxury spaces. One that attracts your ideal clients and positions your brand exactly where it belongs in the market.

With digital spaces crowded, print gives luxury brands a tangible edge.

A well-crafted brochure or package engages the senses — textured paper, precise embossing, and finishes that signal quality. These details create lasting impressions, turning casual clients into devoted advocates.

At ikon, we design print materials that reflect your brand essence and standards. Every piece is intentional, from the weight of the stock to the clarity of the typography. The goal? To create artifacts your audience values enough to keep and share.

For instance, Westfield needed to welcome residents to a new development near Stratford City while positioning themselves as the neighborhood’s cultural anchor. We created print materials that blended aspiration with local pride:

• A luxury brochure and coffee table book with a bold red-foil cover, mirroring Westfield’s iconic branding.

• Engaging copy that tied Westfield’s retailers to residents’ daily lives—think self-care routines, nights out, and gifting.

• Custom illustrations and timelines highlighting milestones like the 2012 Olympics and celebrity visits.

A design theme centered on Stratford’s “E20” postcode, framing the area as a dynamic hub for work, leisure, and culture.

Residents praised the materials as both informative and inspiring. The included retail vouchers drove immediate foot traffic, proving print’s power to convert sentiment into action.

For brands that value exclusivity and impact, print should be an asset — and not an afterthought. And when done right, it becomes a powerful tool to connect, engage, and inspire action.

When you work with us, you’re not passed down a chain of account managers. You work directly with our Creative Director, Alex Colley, and a dedicated team that treats your brand as their own. We move fast, adapt to last-minute changes, and focus on delivering results—not running up the clock.

If you’re ready for a brand identity that’s tailored, impactful, and built to last, let’s talk.