Revving up a newsletter for a VIP Porsche Supercup driving day
Design a newsletter to invite contacts to one of the Porsche Supercup VIP days with Patrick Dempsey & Sebastian Loeb as the main attraction. The newsletter needed to reflect the car vinyl graphics that featured on the cars each of them were racing.
Working with KHP Consulting, we made it easier for people to respond to their RSVP than in previous years. The result was an increased e-mail open and response rate to the newsletter, thus reducing the amount of time spent chasing people.
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