For luxury businesses of any size, your website and supporting digital assets are critical. A customer's decision to exchange their precious time with you will be made in a matter of seconds. It’s important your visuals and your words make an impact.
With a luxury audience, consistency of the highest level is essential at every touchpoint. A lot of businesses fail to maintain such high standards across their online profiles. We regularly see a lack of clear, consistent messaging and a reliance purely on beautiful visuals. The result, no substance or differentiating factor.
Our strength lies in creating impressive digital experiences so your audience doesn’t lose interest, click off and head to your competition. Your website lies at the heart of your marketing and is a true reflection of everything you represent, as a company and to your customer.
It’s why we believe a strategic approach to creative work is far more effective in the long term. More recently, consumer habits have changed in the luxury market as they now look for a more immersive experience, not just a one off purchase. Websites and supporting digital content must adhere to this to keep ahead of the curve. Sounds a lot to think about and it is. But it’s how we help you create truly exceptional online experiences.
We are a boutique branding agency who specialise in bringing luxury and digital together. We worked with with W11, a luxury residential construction company to develop their website for their ultra high end clientele. We also worked with Porsche to increase newsletter open rates on a VIP driving day. New generations of wealth are incredibly digital savvy so underestimating the impact of your website drastically minimises your chances of engaging these audiences.
We place a heavy emphasis on craft and build bespoke teams around what your business needs. Your budget is not to cover overheads and a one size fits all mentality, it's to be spent on creative to attract your audience. Our Creative Director, Alex Colley, will work with you at every step of the project to deliver exquisite design and copy across your website and digital assets. We are not an agency who pitch one team and then roll out the juniors.
We must emphasise one key point. We work with you collaboratively. After all, it is your business and you are the driving force behind the product or service you provide. Your close involvement helps us define the core messages you want to convey on your website and give the visuals and design meaning. This is the key to standing out from your competition.
Once we are clear on what you want to achieve, we begin work on the creative for your website and digital assets. We focus on a high level of craft and it’s why we work with some of the most talented creatives around. It’s also why we still have clients from when we started over 10 years ago. We will bring your website to life and make every image and word count.
We don’t suggest a 20 page website if we can articulate your offer clearly in 5, quality is always far more important than quantity.
We recently wrote an article on luxury branding, highlighting lessons to be learnt from some of the brands who have captured their market successfully. You cannot rely on heritage alone, businesses are constantly innovating to stay ahead of the competition.
Some of the examples we discuss show how utilising digital within your branding keeps you current and adds to the immersive experience customers are seeking. Ferrari are a great example in their online and offline marketing mix and Chanel with their use of video. The article could reveal some valuable insights you can apply to your business.
The first step towards improving your digital presence is to speak to us. It's important for you to understand if we are good fit for your business and if we can help. We are always quick to say when we can't and will always advise on the alternatives.