A print and digital campaign for one of the world’s largest shopping brands
To evolve the geometric design from last year’s event to target students looking for a fun night out with friends, great fashion, food, discounts and offers. The artwork needed to be flexible to adapt to various formats, from printed booklets to digital screens.
Using the photography from the autumn campaign, ikon created artwork that enabled flexibility across digital and print while using bold colours to draw attention in Westfield’s busy malls. The event attracted thousands of students.
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