A luxury fashion branding agency that delivers a personal & bespoke service

The reason we keep hearing why clients come to ikon is our wealth of experience across luxury sectors. We are not purely a luxury fashion branding agency, we understand sectors across luxury lifestyle from architecture, interiors, healthcare, design and automotive.

Often agencies that are too niche get blinkered into producing the same look for each client and it’s why we are intent on working with a wide range of brands as long as they are targeting the upper end of the market.

ikon has been running for over a decade and in that time we have worked with some of the most iconic names in luxury, from Cartier to Porsche, Westfield & F1. Among those that have been lesser known, but equally as exciting, fashion brands that are trying to do something different.

The one service ikon is known for is creating and re-inventing brands. We have even developed a signature service for our Brand Identity & Brand Strategy services with a guarantee, we are that confident in delivering on the outcome.

Our process has been tried and tested over the years and is only going to get better and better the more we deliver it. So whether you are an established brand or a startup with capital, we have worked with them all.

We have recently worked with a really exciting fashion startup that has been spotted as one of the most exciting fashion designers around and has big plans for the brand in the luxury market.

Even though our core focus is on creating the brand, how that rolls out across print and web is equally important. We have had the experience of working with Westfield for the last 7 years on fashion campaigns with them and collaborating with brands with Westfield to produce everything from identities, billboards, shopfronts, through to large scale graphics that has covered the facade of both London centres and taken over huge experiential spaces within these malls.

We understand how logos and creative needs to work from as small as an invite, through to more obscure formats like escalator panels. Portrait, landscape and square, we understand how flexible it needs to be to adapt and in ways that retain consistency and still look stunning.

Having worked with global brands, we know the importance of brand consistency in the market and worked with Westfield again to help develop their global brand guidelines and even created artwork guidelines so assets could be taken from a core campaign and then spread world-wide and executed locally within centres so they know everything from font names and weights to the leading, even down to the spacing of logos and borders to ensure global consistency.

Luxury for us is the pinnacle of design for us but a change in behaviour and outlook for the future of this planet has meant all of us are being more conscious of the environment. The luxury industry has a chance to lead the way and we are especially excited to work with brands who not only want to produce the most amazing products, but also do this in the most responsible way.

We are small enough to care but agile enough to expand teams to deliver like a much bigger agency. We have a collective of vetted creatives we use time and time again to deliver for global luxury brands.

The benefit to you? We keep overheads low being remote but the quality of the creatives we work with is high which means more of your budget is spent on creating the work. It’s why we often out-compete bigger agencies as they just can’t deliver the same quality as it’s often passed to a junior.

On top of this, Alex, our Creative Director will work with you throughout every stage of the project ensuring everything runs smoothly.