Ikon
Luxury Digital Branding Agency Shoreditch East London

W11 Construction

A new look for a leader in exclusive residences

Brief

To design a website as beautiful and prestigious as the multimillion pound residences constructed by W11. The challenge was to execute this without the benefit of completed project photography: to convey luxury without luxury visual.

Solution

The suggestion of prestige was achieved by showcasing the high-end materials, textures and craftsmanship that go into building these opulent residences. The final result is a well-crafted, responsive website that positions W11 as a leader in the sector.

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The website surpassed the client’s expectations, providing W11 with a website that skillfully communicates the exceptional quality of their work – elevating them above the competition.

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