Wylie approached our luxury startup branding agency to deliver branding and a bespoke website that challenged the status quo of the waste industry, offering a more environmentally responsible and compliance-focused approach. The site was intended to inform and educate as well attract new business.
A scrolling website that powerfully communicates a sound business proposition - A cost-effective and efficient waste management solution. Strong illustrative design and persuasive copywriting resulted in a striking site that stands in bold contrast to a vast number of unengaging competitor sites.
A new responsive website was designed and built bespoke to Wylie Environmental’s needs. The focus was to develop a site that would not only instill confidence in marketing the business but to users that Wylie were taking a new, creative approach to the industry and were experienced and reliable.
The visual identity used a prominent green to associate with the environmental nature of the company. This combined with the symbol of a tree supported the idea of ‘The Circular Economy’. Similar to a tree, there is an input that is treated and re-circulated which is core to what they do as a business.
We created custom digital illustrations in the form of line icons and hand drawn images of the founders and their recycling facility. All these elements helped them visually differentiate and do something different to the rest of the market. We also worked closely with Wylie to develop a strategy in marketing their business after the brand identity and website was complete.