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Wylie Environmental

A new approach to the recycling industry

Brief
Wylie approached our agency to deliver branding and a bespoke website that challenged the status quo of the waste industry, offering a more environmentally responsible and compliance-focused approach. The site was intended to inform and educate as well attract new business targeting London.
Solution
A scrolling website that powerfully communicates a sound business proposition - A cost-effective and efficient waste management solution. Strong illustrative design resulted in a striking site that stands in bold contrast to more unengaging competitor sites.
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A new responsive website was designed and built bespoke to Wylie Environmental’s needs. The focus was to develop a site that would not only instill confidence in marketing the business but to users that Wylie were taking a new, creative approach to the industry and were experienced and reliable.

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startup responsive website design
website design for a startup

The visual identity used a prominent green to associate with the environmental nature of the company. This combined with the symbol of a tree supported the idea of ‘The Circular Economy’ where similar to a tree, there is an input that is treated and re-circulated which is core to what they do.

bespoke line illustrations

We created custom digital illustrations in the form of line icons and hand drawn images of the founders and their recycling facility. All these elements helped them visually differentiate and do something completely different to the whole market. We also worked closely with Wylie to develop a strategy in advertising their business after this branding and web project was complete.

illustration of founders
hand drawn illustration

The response to the website has been impressive, helping Wylie Environmental win new business and stamp their mark on the waste management industry in the UK.