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Wylie Environmental

A new approach to the recycling industry


Wylie approached our branding agency as we work with startups to deliver branding and a bespoke website that challenged the status quo of the waste industry, offering a more environmentally responsible and compliance-focused approach. The site was intended to inform and educate as well attract new business.


A scrolling website that powerfully communicates a sound business proposition - A cost-effective and efficient waste management solution. Strong illustrative design and persuasive copywriting resulted in a striking site that stands in bold contrast to a vast number of un-engaging competitor sites.

startup branding agency

A new responsive website was designed and built bespoke to Wylie Environmental’s needs. The focus was to develop a site that would not only instill confidence in marketing the business but to users that Wylie were taking a new, creative approach to the industry and were experienced and reliable.

start up website design
startup responsive website design
website design for a startup

The visual identity used a prominent green to associate with the environmental nature of the company. This combined with the symbol of a tree supported the idea of ‘The Circular Economy’. Similar to a tree, there is an input that is treated and re-circulated which is core to what they do as a business. See for yourself why ikon is among the best strategic start-up branding agencies. Get in touch today to build a stunning website and strengthen your branding. Book a brand discovery call

bespoke line illustrations

We created custom digital illustrations in the form of line icons and hand drawn images of the founders and their recycling facility. All these elements helped them visually differentiate and do something different to the rest of the market. We also worked closely with Wylie to develop a strategy in marketing their business after the brand identity and website was complete.

illustration of founders
hand drawn illustration

The response to the website

has been impressive, helping Wylie Environmental win new business and stamp their mark on the waste management industry in the UK.

In need of a new approach?