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residential property branding agency

Loft Style Living

Communicating quality more effectively

Brief

To create branding that projects a trusted but also stylish loft company. It was clear that simplicity was key to the branding and functionality of the new website. Loft Style Living also required supporting marketing collateral with a brochure and stationery.

Solution

A timeless brand identity that portrayed the luxury offering of transforming lofts in London residential properties into beautiful spaces. Once the new branding was in place, there was a noticeable increase in new loft conversion projects in and around the Shoreditch area.

loft company logo
loft conversion

The concept behind the chosen logo was the stacking of a loft onto a property which resonated so we adopted the idea to stack the word Loft. Supporting brand guidelines were also designed to give the tools to produce any future marketing efforts.

logo design with guides
brand identity variations
We created an informative, bespoke website to allow users to understand the process and what type of loft may be suited to their property and to show creative ideas of how they could design their space. The main goal of the site was to act as a digital shopfront and book consultations.
property website design
branding stationery design

Being a boutique branding agency and our minimal approach to branding and logo design was a big part of the decision to choose ikon. The result was a truly collaborative effort which received a brilliant response from the client and customers.

logomark for loft company
We helped Loft Style Living establish their brand and digital presence

with a fast-loading, user-friendly website in style.

This has been instrumental in accelerating their rapid growth.