Ikon
minimal design loft apartment

Loft Style Living

Logo and website for a high-end Shoreditch-based company

Brief

To create a brand that projects a trusted but also stylish company. It was clear that simplicity was key to the branding and functionality of the new website. This would be a scrolling one-page site with matching stationery and brochure.

Solution

A range of logos were presented to the client. They chose a simple logo that would ‘stand the test of time’ and offer them flexibility across their literature. After the new branding was in place, they reported a noticeable increase in new business loft conversions.

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The website was very successful in creating new leads. This was due to its simplicity of use and remains the most appreciated ikon project on Behance.

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