To create branding that projects a trusted but also stylish loft company. It was clear that simplicity was key to the branding and functionality of the new website. Loft Style Living also required supporting marketing collateral with a brochure and stationery.
A timeless brand identity that portrayed the luxury offering of transforming lofts in London residential properties into beautiful spaces. Once the new branding was in place, there was a noticeable increase in new loft conversion projects in and around the Shoreditch area.
The concept behind the chosen logo was the stacking of a loft onto a property which resonated so we adopted the idea to stack the word Loft. Supporting brand guidelines were also designed to give the tools to produce any future marketing efforts.
Being a boutique branding agency and our minimal approach to branding and logo design was a big part of the decision to choose ikon. The result was a truly collaborative effort which received a brilliant response from the client and customers.