To create property brand that communicates a trusted but also stylish loft company. It was clear that simplicity was key to the branding and functionality of the new website as they were targeting an affluent audience in East London.
A timeless brand identity that portrayed the luxury offering of transforming lofts in London residential properties into beautiful spaces. Once the new branding was in place, their conversion rate on projects increased in and around the Shoreditch area.
The concept behind the chosen logo was the stacking of a loft onto a property which resonated so we adopted the idea to stack the word Loft. Supporting brand guidelines were also designed to give the tools to produce future property marketing efforts.
Being a boutique agency and our minimal approach to design was a big part of the decision to choose ikon. The result was a truly collaborative effort which received a brilliant response from the client and customers.