Edelweiss

Brief

Edelweiss came with a website that didn't meet the exceptional standards of their pianos. The site wasn't visually interesting or intuitive to use. The objective was to simplify and elevate the design and user experience with a view to launch inline with their new piano collection.

Solution

After looking at Google Analytics and user screen recordings, we prioritised the key pages getting traffic for the new site structure and removed unnecessary pages so the site was easier to navigate. Once we had the structure, it was ensuring the design worked responsively across all devices to the highest standard.