Brief
ikon helped Grgich Hills Estate modernise their brand identity help them to stand out in a conventional wine market. The aim was to attract a new younger, more socially conscious audience without losing their loyal customers, and deliver a new brand guidelines.
Solution
We evolved the Grgich Hills Estate logo to feel more contemporary while preserving its heritage, refined the typography for greater clarity and elegance, introduced a distinctive new brand colour to enhance recognition, and created an extensive set of brand guidelines.
Refining the typography made the biggest impact, elevating both the wordmark and every brand touchpoint. Through careful experimentation, we arrived at a modern yet classic result. Paired with a simplified monogram designed to stand out everywhere, from a social media icon to wine bottle tops.
The result is a confident and cohesive brand identity that empowers the Grgich Hills team to apply it with consistency and pride. A project that demonstrates how ikon helps marketing teams bring their brand to life with clarity and impact.
124 City Road, London, EC1V 2NX
