Los Angeles sets the pace for global luxury trends. To compete here, your brand must hold its own alongside icons that shape global tastes.
Your audience? Clients who recognise true quality instinctively because they demand it daily. They make quick decisions based on subtle details, and dismiss brands that prioritise style over substance.
For over a decade, we’ve partnered with leaders like Cartier, Porsche, and Mandarin Oriental to build brands that thrive in this space. We design brands that get noticed by the right people, spark loyalty, and drive lasting business impact.
In LA’s high-stakes luxury market, your brand needs to become the obvious choice for clients with unlimited options.
We’ve partnered with world-leading luxury brands like Cartier, Formula 1 and Mandarin Oriental to craft identities that exude quiet confidence and high-status appeal. Our proven track record speaks for itself—helping brands stand out with distinction while attracting the right clientele. If you're ready to elevate your brand with a well-differentiated strategy, set up a brand discovery call today, and let’s explore how we can position you for lasting impact
In luxury branding, expertise cannot be delegated.
That's why you'll work directly with our Creative Director, Alex Colley. No junior designers, no game of creative telephone. Just clear vision and proven expertise.
Alex brings more than a decade of luxury sector experience to your project. He's created brand experiences for names like Buro Happold, Rolfe Judd, and Formula 1.
But his most notable work? Leading the design for the Queen's Coronation Festival - crafting materials viewed by 60,000 attendees and 3.5 million viewers. The Queen herself received a personalised version of his work.
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This level of experience shapes how we approach your brand:
• Direct collaboration with senior creative talent
• Strategic thinking informed by luxury market success
• Attention to detail that luxury audiences demand
• Personal investment in your brand's success
• Design solutions that drive real business results
But don't just take our word for it. Here's what Reg, co-founder of Rejuvi, says about working with Alex:
"We'd never been through this kind of branding thing before. Alex made it challenging but fun. Whenever he saw us heading in a direction that concerned him, he gently nudged us to think differently. He never demanded we follow him because he's the expert—he simply offered fresh ideas and insights that pushed us to a better outcome."
Every brand deserves this level of attention. Your project won't be rushed through or handed off. Instead, you'll get focused expertise that transforms your vision into reality.
Want to experience this level of personal attention for your brand? Let's schedule a conversation with Alex about your vision.
We craft luxury brand identities that position your brand exactly where it needs to be. Whether you need a full rebrand or a refresh, we’ll choose the path that strengthens your position.
But here’s the thing—we’re not for everyone.
Our work isn’t about quick logos or surface-level aesthetics. It’s about precision-crafted identities that elevate your brand to high-status positioning—built for those who understand the value of standing out with quiet confidence.
If you’re serious about building a brand that attracts the right clientele and holds long-term value, we typically charge £7-25k.
Here’s how our process works:
Understanding your competitors is key to standing apart. We explore typography, colors, print, and web design to define a clear style direction and brand strategy. Moodboards help refine your preferences before design begins. This phase includes a presentation, discussion, and feedback session.
With insights from Phase 1, we generate a range of creative directions. We refine and merge the strongest ideas, typically presenting two to three unique identity routes.
We fine-tune the chosen design to ensure it works seamlessly across web, social, and print. Every detail is tested for consistency and adaptability.
A comprehensive brand guideline ensures future consistency. We deliver all brand assets in an organised Dropbox link, including logo source files and a PDF showcasing key brand touchpoints.
Take, for instance, our work with Wylie Environmental.
This startup needed a brand that balanced sustainability with modern appeal. We designed an abstract tree using interwoven lines — symbolising recycled materials — to turn their mission into a bold visual identity.
The result? A memorable brand that cuts through the noise in eco-conscious markets.
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A luxury brand identity without guidelines is a masterpiece half-painted. Colors clash. Messaging weakens. Perception slips. And the audience you want to reach? They notice — because excellence lies in the details they, too, demand.
We create brand guidelines that ensure every touchpoint feels polished, intentional, and unmistakably yours. Whether you’re defining your identity for the first time or refining an established legacy, our approach scales to your needs:
• Emerging brands get the essentials — logo usage, typography, and color palettes that exude sophistication from day one.
• Established leaders receive a fully codified system—paper stocks that convey luxury by touch, illustration styles that tell your story, and art direction that translates seamlessly.
For global brands like Westfield, we’ve built precise guidelines detailing everything from layout structures to logo sizing, typography weights, letter spacing, and even the margins between elements. Every specification ensures consistency at scale.
When every piece of communication aligns, it builds trust. Luxury buyers invest in standards that mirror their own. And that consistency? It turns fleeting impressions into lasting recognition.
A polished look no longer defines luxury.
Beautiful brands appear daily, but few capture the attention of discerning buyers. When brands look interchangeable, customers default to comparing prices — a risky scenario in markets where success depends on being irreplaceable, not affordable.
True luxury sparks consistent desire. Your visuals, your words, your entire brand presence should make buyers feel they've found something special - something worth paying more for.
We focus on the psychology behind premium brands. Here’s how we approach it:
• Subtle signals that prove exclusivity
• Emotional resonance to support pricing
• Stories that turn buyers into advocates
• Visual precision to distinguish true luxury
• Messaging that prioritises value over cost
Take our luxury healthcare client - we helped them triple their revenue from £5m to £15m. How? By creating a brand that spoke directly to their affluent audience's desires and fears. When we refreshed their identity, they added over £1m in revenue through price increases alone - just four months after launch.
Luxury means building a premium brand so intentional and coherent that clients see no alternative. When everything aligns, your brand becomes the clear choice for those who expect nothing less.
We work with a small, curated group of creatives, each chosen for their deep expertise in niche areas like typography, luxury storytelling, and minimalist design. This tight focus lets us handle every project with precision, care, and strategic clarity.
Large agencies often burden clients with bloated budgets to cover their overhead and layers of approvals. We avoid this by staying lean. Our costs to build a brand identity are kept low. You work directly with senior designers and strategists who move quickly, make intentional choices, and keep your vision intact. No junior teams learning on your dime. No committees watering down ideas.
This approach saves you money without cutting corners. You invest in results — not agency infrastructure — and get branding that elevates your business.
Every decision serves your brand’s goals, and every detail reflects the quality your clients expect.
Your digital presence speaks before your products do.
A site that feels generic or rushed suggests your brand might cut corners elsewhere. Discerning clients notice this instantly. They recognise the difference between true craftsmanship and shortcuts, and they’ll gravitate toward brands that reflect their own standards.
A digital presence that aligns with your brand’s quality builds credibility, sparks curiosity, and primes clients to choose you before they ever reach out.
Luxury websites thrive on intentional choices:
• Smart navigation that values your clients' time
• Custom features that showcase your offerings perfectly
• Clean, purposeful design that respects your brand's sophistication
• Responsive design that performs flawlessly on every device
• Content that tells your brand's story with style
Our agency builds custom websites because templates can’t capture exclusivity. Every detail, from fast loading times to precise typography, reinforces your premium positioning.
Our process starts by analysing how visitors interact with your current site. What do they prioritise? Where do they hesitate? What are they looking for? Then we craft an experience that anticipates their needs and exceeds their expectations.
Consider, for instance, our work with Edelweiss pianos.
The luxury piano maker approached us with a problem — their website didn’t reflect the exceptional standards of their handcrafted pianos. The design lacked visual interest, and the user experience felt unintuitive.
The result? A website that feels as bespoke and exclusive as Edelweiss’ pianos themselves — one that impressed visitors and converted them into buyers.
With the launch of their new collection approaching, we redefined their digital presence by:
• Analysing user behavior data (Google Analytics, session recordings) to identify high-value pages and remove distractions, streamlining site navigation.
• Redesigning the layout to prioritise ease of use, letting visitors access key products and details in fewer clicks.
• Testing every page across devices to guarantee consistent performance and uphold luxury standards.
Competition runs fierce in LA's luxury market. Your creative partner needs to match your ambition - and understand what true luxury means.
Choosing a generic agency risks blending into a crowded field. Your brand deserves a team with proven experience delivering success for brands like yours —one that prioritises your vision and knows how to execute it.
Working with us means:
• Brand design that captures true luxury - not just surface glamour
• Strategic decisions that build your market position
• Creative work that speaks to affluent buyers
• Results that justify premium pricing
Ready to create a brand that defines luxury? Let's talk about your vision.
0207 971 1455
124 City Road, London, EC1V 2NX