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The luxury hotel branding agency to make boutique & global hotels stand out

In the crowded market of luxury hospitality, branding is everything. It's the story that connects with customers emotionally, the unique atmosphere that guests can't find anywhere else, and the consistent message that sets a hotel apart from its competitors.

If you're seeking ways for your hotel to distinguish itself from competitors or need to establish a brand identity for a new or existing property, work with us. We'll go over why our London-based luxury branding agency is the most effective solution for developing and launching your brand identity.

Note: If you want to capture a high-end audience through luxury branding, consider ikon as your partner. Our experience spans numerous collaborations with globally renowned luxury brands, showcasing our proven success.

We're committed to developing a distinct brand strategy and identity that draws in the ideal customer for your luxury brand.

Book a brand discovery call with us, and let's explore how we can elevate your brand.

ikon hotel luxury branding

What makes ikon different from the other hotel branding agencies?

When it comes to creating distinct brands for boutique or global hotels, our agency stands out from the rest. We’re ranked among the best branding agencies for several key reasons:

A focus on luxury

We’re a luxury branding agency that specialises in creating brand strategies and identities for luxury businesses. This focus on luxury gives us a unique understanding of high-end clients and their needs and expectations. We know that luxury branding is about more than just aesthetics; it's about creating a brand that communicates the underlying values and promise of the hotel to potential guests.

A personal and boutique service

Unlike many larger agencies, we provide a personal and boutique service. We work closely with their clients, ensuring that the senior team remains involved throughout the project. This approach ensures that the client's budget is spent on doing the work, not on overheads. It also means that clients receive a level of attention and care that is often missing in larger agencies at a fraction of the cost.

Exquisite craftsmanship

Our commitment to craft is evident in their work. We understand that in the luxury industry, there is a strong emphasis on craft and detail. This is why we build teams to suit the project, choosing creatives based on their specialism. Our team holds decades of experience working with premium brands and agencies. This approach ensures that your hotel's brand feels trusted and attracts more discerning, affluent customers.

Proven track record

Our success is not just theoretical; we have a proven track record of helping luxury brands succeed. This process has helped a £5m luxury healthcare client grow towards their revenue target of £15m, adding £1m+ to their bottom line from price increases within three months of the rebrand. We have also attracted attention and worked with some of the world's most luxurious brands, including Cartier, Porsche, and Formula 1.

Our focus on luxury, personal service, a strategic approach, commitment to craft, and proven track record of past clients make them a unique and highly effective choice for luxury hotel branding.

Our approach

Successful branding is a blend of art and science, creativity and strategy. Our approach to branding is rooted in this belief, which sets us apart from other agencies. Here's how we do it:

A strategic approach to luxury branding

Our process begins with developing a clear and concise brand strategy. We conduct workshops with the client's leadership team to define what makes the brand different. This strategy then forms the basis of a strong brand identity. Once the strategy is in place, ikon ensures that the brand identity is not only beautiful but also presents the hotel's values and resonates with hospitality clients.

Having a clear brand strategy is important for establishing a unique identity in the market, creating a consistent message across all platforms, and building a strong connection with your target audience. It serves as a roadmap for your business, guiding your marketing efforts and helping you make informed decisions that align with your brand's values and goals.

More than just beautiful visuals

We understand the importance of both beauty and impact in branding. We know that while many luxury brands have elegant visuals but often struggle to express their uniqueness and make a significant impact. This is where our agency excels. We focus on creating brand strategies and identities that look beautiful, resonate with the hotel's target audience, and differentiate the brand from its competitors.

On the visual side, we produce:

  • Brand guidelines: A detailed guide that outlines how to use the brand's visual elements consistently across all platforms and touchpoints.
  • Website design: A visually appealing and user-friendly website that aligns with the brand's identity and serves as a key touchpoint for guests.
  • Marketing collateral: This could include brochures, business cards, letterheads, email templates, and other materials that communicate the brand's message.
  • Signage and environmental graphics: Design of interior and exterior signage, wayfinding systems, and other environmental graphics that enhance the guest experience and reinforce the brand identity.
  • In-Room collateral: Design of key cards, menus, stationery, bathrobes, and other in-room items that align with the brand's identity.
  • Social media and digital advertising assets: Creation of digital assets for use in social media posts, online advertising, and other digital marketing efforts.
  • Packaging design: If the hotel has its own line of products (like toiletries or food items), we could design the packaging to align with the brand identity.
  • Photography and videography: High-quality images and videos that showcase the hotel's facilities, services, and unique selling points.
  • Note: If you're interested in collaborating with Alex Colley, who has over 12 years of experience in helping global luxury brands establish their identity and appeal to a high-end audience, get in touch.

    Book a brand discovery call to explore how we can assist you in crafting the perfect brand message to attract your target customers.

    ikon london hotel branding

    The role of ikon in hotel branding

    Understanding the essence of hotel branding is the first step. But how does our agency contribute to this process?

    We’re instrumental in crafting luxury brand identities, rejuvenating existing brands, launching new brands, and executing creative campaigns across various brand touchpoints consistently.

    Our marketing expertise spans both brand strategy and visual design but we are a full-service agency for branding. We’re adept at tasks like naming, positioning, and creating brand guidelines, as well as crafting logos, typography, signage, icons, fonts, and graphic design. We handle branding strategies, visual identity, brand development, and website development to make a lasting impression on your clients.

    Our speciality lies in the luxury sector, making us a go-to agency for high-end hospitality businesses to reach their potential.

    The ikon advantage: benefits of collaborating with our luxury hotel branding agency

    Partnering with us can yield significant benefits. Here are four key advantages that you can realise when your hotel invests in branding with our agency:

    Enhanced brand recognition

    Our expertise in creating stunning logos, websites, and photo galleries ensures that your hotel not only attracts more attention but also remains etched in the minds of potential guests. A compelling brand identity crafted by us makes your hotel easily recognisable and memorable.

    Competitive edge

    A robust brand crafted by us can give you a competitive advantage, especially if your competitors have minimal or outdated branding. For new hotels, launching with a compelling brand identity created by us can fast-track your presence in the market and help you gain momentum during the pre-opening and ramp-up periods.

    Consistent brand messaging

    Guests interact with numerous websites throughout their booking journey and encounter several brand touchpoints even after they book. We ensure consistent messaging across these touchpoints, creating a more cohesive and memorable guest experience.

    From defining brand personality to designing packaging, from creating branding to selecting bathrobes, from optimising keywords to designing key cards, and from structuring websites to creating signage, we strive to strike a balance between ensuring guest satisfaction and facilitating operational efficiency.

    Elevated guest experience

    We go beyond just branding; we help your hotel enhance the guest experience from start to finish. We provide expertise on mapping your guest service touchpoints, creating digital operations guides, and selecting amenities or partnerships that align with your brand values.

    Our comprehensive approach to luxury hotel branding, commitment to craft, and proven track record make them an ideal partner for any hotel brand looking to create a powerful and impactful brand.

    A cut above the rest of hospitality branding agencies

    We are not just another agency. We’re a unique entity that sets the bar high, standing out from the crowd for several key reasons. Let's first understand the distinction between branding and marketing agencies, and what branding truly means.

    Branding vs. marketing

    While both a branding and a hotel marketing agency are essential components of a business's success, they serve different purposes. Marketing solutions focus on promoting and selling products or services, including ad campaigns, content creation/ development, search engine marketing and advertising.

    On the other hand, branding is about establishing a significant and differentiated presence in the market that attracts and retains loyal customers. It's about creating a unique image and a consistent message that resonates with the target audience.

    A marketing agency typically helps businesses promote their products or services and reach their target audience. They might use strategies like digital advertising, PR, and social media management and marketing campaigns. A branding agency like us, however, goes deeper. We help businesses define their identity, values, and unique selling proposition. We create the brand concept development and visual elements of a brand, such as a new logo, web design and typography, and we ensure that all brand touchpoints are consistent and aligned with the brand's identity.

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    Crafting distinctive brands across the hospitality spectrum

    We understand that every facet of the hospitality industry requires a unique approach to branding. That's why we extend our expertise across a broad range of sectors within the industry. We don't just build brands; we create experiences that resonate with your target audience and set you apart in a competitive market.

    Whether you're a large hotel looking to redefine luxury, a boutique & independent offering aiming to create a cozy and memorable stay, or a resort seeking to encapsulate the essence of relaxation and adventure, we're here to help. We delve into what makes your establishment unique and translate that into a compelling brand identity.

    For restaurants or travel and tourism businesses, we help you tell your story in a way that makes customers eager to experience what you have to offer.

    We’re more than just a luxury branding agency; we are a partner in your success. We understand the unique challenges and opportunities in the luxury hospitality industry and have the know-how and experience to create brands that look beautiful, resonate with the target audience, and make a significant impact.

    We can help you create a brand strategy and identity that sets you apart from the competition and attracts the right kind of customer.

    Begin to elevate your brand today

    If you're ready to make your hotel stand out from the crowd and resonate with your target audience, it's time to work with ikon. As a leading luxury hotel branding agency, we have the expertise and experience to help you create a compelling and successful brand.

    Don't wait to start your branding journey and book your brand discovery call with us.

    Ready to stand out?