Loft Style Living

Loft Style Living

Logo and website for a high-end Shoreditch-based company


To create a brand that projects a trusted but also stylish company. It was clear that simplicity was key to the branding and functionality of the new website. This would be a scrolling one-page site with matching stationery and brochure.


A range of logos were presented to the client. They chose a simple logo that would ‘stand the test of time’ and offer them flexibility across their literature. After the new branding was in place, they reported a noticeable increase in new business loft conversions.

The website was very successful in creating new leads. This was due to its simplicity of use and remains the most appreciated ikon project on Behance.

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